Meta’s new text-based social media platform, Threads, created a lot of buzz at the time of its launch. Earlier this month, reports surfaced that Meta was planning to launch a Twitter alternative soon and by July 5, we were all introduced to Threads. People, who were apparently miffed with Elon Musk’s Twitter for imposing a rate limit and various other changes, flocked to Threads and the app had a whopping 100 million sign-ups within 5 days of launch. Threads was also reported to be one of the fastest growing social media sites. However, as per recent reports, less than half of users are actively using Threads since signing up.
Threads loses more than half of users
A Reuters report revealed that more than half of users have stopped using Threads since its launch. Meta CEO Mark Zuckerberg revealed the same during an internal town hall and said that even though the retention on the Threads app was ‘better than what the executives had expected, but it was not perfect’. Reuters cited its source as the audio of the internal call that they had accessed.
“Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We’re not there yet,” Zuckerberg said.
The Meta CEO, however, doesn’t think that the drop in the users is exceptional. The report quotes him adding that the drop in users was ‘normal’ and that he was optimistic about retention rates improving as the company added more features to the app. 